Category
Strategy and research: positioning, pricing, and the proof behind them
Positioning, pricing, market research and competitor analysis. The work that happens before the first page gets written: what the market will pay, who is already there, and which claims you can support when someone asks for the source.
39 articles
Customer Research Tools: The Four Jobs, the Sample Floor, and When to Skip the Software
You have a shortlist of customer research tools and no way to tell whether it is why the research still feels thin. A platform will organize six conversations beautifully and leave you with six. What count would make any of it evidence?
Martin J.StrategyOct 28, 2026SaaS Pricing Strategy: Running a Price Change, Not Picking a Model
Your price change will be judged in the twelve weeks before you announce it, not the day you do. Which accounts renew inside the notice window, and what are your reps paid to close them? Both answers exist. Neither has been asked out loud.
Martin J.StrategyOct 28, 2026Product Marketing Strategy: The 90 Days That Decide a Launch
Ninety days out, every decision about a launch is cheap. Thirty days out, most of them are already expensive, and effort was never the variable. Do you know which segment you are declining, in one sentence somebody could disagree with?
Martin H.StrategyOct 27, 2026Voice of Customer Research: Running It Without a Platform Budget
Forty survey responses can produce four usable sentences. What decides whether you get them? It is settled long before you write your first question.
Martin J.StrategyOct 26, 2026
Manage Google Ads Smarter With AI.
Sales Enablement Strategy: Built Before the Content, Not After
Your rep has a battle card for every objection and still goes quiet when a buyer says you cost too much. So the library grew anyway, quarter after quarter. What would change if you wrote one page before any of it?
Martin H.StrategyOct 26, 2026Product Marketing Frameworks: Which One Fits the Decision You Have
Your product marketing frameworks all passed review this quarter. None of them changed a decision. Can you say which decision each one was built to move?
Martin H.StrategyOct 26, 2026Competitive Intelligence Analysis: From Collection to a Decision
Competitive intelligence rarely fails at collection. It fails because nobody defined what a finding is, so the reading never lands on a decision. Which of last quarter's screenshots changed something you did?
Martin J.StrategyOct 26, 2026Brand Messaging Examples: What Shipped, What Lost, and Why
You built a line you were proud of and it landed flat. What did the brand you copied argue about before its line existed? The version that lost is usually still in the file, and nobody on your team has ever opened it.
Martin H.StrategyOct 22, 2026
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