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Practical guides on AI, automation, and getting more out of your marketing workflow.
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Customer Research Tools: The Four Jobs, the Sample Floor, and When to Skip the Software
You have a shortlist of customer research tools and no way to tell whether it is why the research still feels thin. A platform will organize six conversations beautifully and leave you with six. What count would make any of it evidence?
Martin J.StrategyOct 28, 2026SaaS Pricing Strategy: Running a Price Change, Not Picking a Model
Your price change will be judged in the twelve weeks before you announce it, not the day you do. Which accounts renew inside the notice window, and what are your reps paid to close them? Both answers exist. Neither has been asked out loud.
Martin J.StrategyOct 28, 2026Industry Benchmarks: Telling a Real Gap From a Measurement Gap
A benchmark can be wrong without a single number in it being wrong. Which of the disclosures behind it did you check before the gap became your target? The number is still in the deck, and so is the decision it justified.
Martin J.ReportingOct 28, 2026Competitive Analysis in SEO: Four Kinds of SERP Occupant
You are the person who signs off the competitor list, so you never open the page behind it. Four of those ten domains cannot be outranked by any article. How many of this quarter's briefs point at a slot that was never available?
Martin J.SEOOct 28, 2026
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Editor's picks
11 Apps Like ChatGPT That Are Worth Switching To (2026)
ChatGPT is the obvious starting point. It's not always the right one. Which app handles your actual workflow better — the long documents, the citation-heavy research, the marketing copy that needs to stay on-brand? That depends on a detail most AI comparisons never ask about.
Martin J.Tool comparisonsJun 27, 202610 Best Free ChatGPT Alternatives in 2026 (No Credit Card Required)
You've been paying for ChatGPT Plus — or accepting the free tier's message caps — without seriously testing what's available for free in 2026. That's an uncomfortable position to be in, especially now that several alternatives offer unlimited free access with models that rival the paid tiers on specific tasks. Are you paying because ChatGPT is genuinely better for your workflow, or because you set up the subscription two years ago and never looked back? The free AI landscape changed dramatically in the last 12 months. Meta AI removed all usage limits. DeepSeek's reasoning model launched with no paywall. The Gemini Pro tier moved behind a paywall in April 2026 — but the Flash tier, which handles most daily tasks well, is still completely free. The tool that works best for your specific use case might not be ChatGPT at all.
Martin J.Tool comparisonsJun 26, 2026Agentic Marketing Tools: 8 Platforms That Actually Automate the Work
You spent six hours last Tuesday configuring a Zapier workflow that was supposed to run itself. It does run — if you remember to check that the Google Sheet is formatted correctly, that the webhook hasn't timed out again, and that someone manually approved the content before the scheduler fires. You built an automation. You did not build an agent. There is a difference, and it is the difference that determines whether your stack saves you time or just moves the manual work to a different screen. Most tools marketed as "agentic AI" are actually very smart autocomplete. Does yours plan, execute, and adapt — or does it wait for you to tell it what to do next?
Martin J.Tool comparisonsJul 11, 2026Claude Design vs Canva: They're Not Competing — Here's What Actually Matters for Your Workflow
You've been treating this as a choice between two competing tools. It isn't. Canva is Claude Design's official export partner — Anthropic built the integration in deliberately. So what are you actually deciding here?
Martin J.AI tools & agentsJul 5, 2026
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